Don't Cast Pearls Before Swine......
Don’t Cast Pearls before Swine By Sheila Spangler What does it mean? Here’s my definition. “Don’t give un-paid advice to people who are unable or unwilling to implement the value of that advice”. I met a business owner who has fluctuating cash flow and profits….like many people these days. He has a pretty good enterprise. It is currently cash-flow positive but it has reached a plateau. The business is at a critical juncture. Should we figure out how to dramatically increase sales and profits? Or should we cut costs, like our accountant advises? In this case, “more is better”. Creating and implementing key business strategies, can profitably increase sales without raising expenses. I uncovered the hidden opportunities, identified weaknesses and what to do about them. I laid it out in a comprehensive marketing plan. He loved it! By the way, you may be wondering why anyone would prepare a strategic business and marketing plan. Here’s why. If you want to exit your business someda